In the fast-evolving digital printing world, where innovation and precision are non-negotiable, few companies stand out as boldly as ROQ. With a fully integrated vertical manufacturing model that oversees every step, from conception to final delivery, ROQ is revolutionizing how the industry meets its customers' needs.
A Truly Global Footprint, Powered by Vertical Integration
ROQ’s commitment to excellence is rooted in its 40 years of history, built on a foundation of engineering prowess, relentless innovation, and a customer-first philosophy. Today, 85% of our production is exported to over 80 countries across all continents. With operations in Portugal, the United States, and Brazil, our global reach is unmatched. We are supported by a vast network of over 40 distribution partners who ensure both distribution and post-sale service in every market we operate.
ROQ holds the prestigious title of #1 market leader worldwide, proving our global dominance in decorated apparel solutions.
Why Vertical Manufacturing is the Future of Digital Printing
Our vertical manufacturing model enables complete control over every aspect of production, resulting in tangible benefits for our partners. According to João Sá, ROQ’s Commercial Director, “The fact that the ROQ DTG equipment is fully developed and built in the same facilities gives us a 360º perspective of what is needed for fast and effective support.” This unique approach allows ROQ to deliver superior service and ensures we’re always ready to meet our customers' needs with agility and precision.
Innovation and Technology: At the Heart of ROQ
ROQ isn’t just another manufacturer - we're a technology partner. With a bold and innovative DNA, we continuously push the boundaries of what’s possible in the digital and textile printing industries. Our vertical integration ensures we remain at the forefront of engineering excellence, delivering machines renowned for their Precision, Reliability, and Ease of Use.
João Sá adds that this seamless integration of manufacturing infrastructure positions ROQ to stay ahead in a highly competitive and demanding market like apparel decoration. He explains, “Having all the manufacturing infrastructure capacity ready and available to serve helps ROQ stay a step ahead.”
With solutions that cater to the Fashion and Promotional markets, we offer a broad range of cutting-edge equipment, including screen printing, digital printing, hybrid solutions, web-to-print, folding and packaging, and drying systems. Each machine is meticulously engineered to ensure maximum performance, versatility, and efficiency.
Fully Integrated Value Chain and Personalized Solutions
At ROQ, our machines are more than tools—they’re the foundation of lasting partnerships. By leveraging vertical integration, we deliver tailored solutions with unmatched speed and efficiency.
“Machines like the ROQ Now, GO, and Hybrid combine cutting-edge manufacturing with the expertise of over 50 engineers,” said João Sá, highlighting ROQ’s 40+ years of experience in the screen-printing industry. “The ROQ Now exemplifies our ability to create industrial DTG platforms rooted in the proven principles behind robust systems like the ROQ Oval, addressing the unique challenges of our printing partners.”
This ability to leverage our vertical manufacturing capabilities for product development ensures that our partners receive solutions tailored to their specific needs and challenges.
Innovation and Continuous Improvement
At ROQ, innovation is not just a word; it’s a culture. With a proven track record of consistent product launches—from the prototype of our first digital printer to the latest generation of ROQ Now and ROQ Hybrid—we are constantly pushing the boundaries of what's possible. Our R&D team, composed of over 50 engineers, ensures that our solutions not only meet the market’s demands but also exceed expectations.
The Kaizen Approach: Continuous Improvement at Every Level
At the heart of our operational philosophy is the Kaizen methodology. By listening carefully to the Voice of our Customers and applying Kaizen principles at every level of the hierarchy, we ensure continuous improvement and value creation. Our daily Kaizen meetings on the shop floor and regular Hoshin reviews keep us focused on constantly refining our processes, products, and services.